Crucial Player Protection
Our operator led, complete player management system is designed to easily integrate with your existing operational and marketing systems.
Easy to use whilst providing work efficiency
Crucial Player Protection (CPP) seamlessly combines player behaviour automation and modelling to provide your compliance teams with the information to manage and interact with players, at scale.
CPP is easy to use, highly visual and has a suite of individual and company level reports that makes light work of player management and reporting. This coupled with an AML tool means that CPP is the must-have system to ensure you remain compliant as a multi-brand, multi licenced, multi-lingual and multi-vertical iGaming operator.
CPP leverages the industry standard Markers Of Harm and, in conjunction with your teams, we calibrate the most predictive and descriptive markers to ensure you remain ahead of the regulation, wherever you operate in the world.
Crucial Player Protection (CPP) is a comprehensive, industry-leading compliance suite designed to empower and manage your RG, Compliance and AML teams.
- Individual Player Reporting
- Player Management
- Tracked Player Auditing
- Business Reporting
- Case Management
- Compliance Training & Assessment
We also integrate and enhance the GBGA approved Markers Of Harm player risk identification model to ensure your business is protecting itself and its players from Gambling Related Harm.
Advanced Markers of Harm
Protect your business and your players
The Advanced Markers Of Harm model consists of a set of behavioural markers, which when combined enable us to analyse customers’ relevant behaviour and determine whether a customer is deemed to be at risk of suffering Gambling Related Harm.
We identify the Markers that describe your customers and their behaviours the best, based on your data and business.
The Markers Of Harm (MOH) model was initially proposed by the Remote Gambling Association after research conducted by PWC in 2018, and the UK based Senet group has worked with major operators to make the industry standard in risk modelling. It has also been adopted by the Gibraltar Betting and Gaming Association which covers global markets.
We tailor the MOH model to your business, help you understand the commercial risks and compliance benefits, and assist with the rollout of player management and interaction processes.
Analyse
Analyse business to identify the most effective Markers Of Harm and understand the potential commercial impact.
Customise
Tailor marker logic, thresholds and scores for specific brands and territories, product verticals and any of your existing algorithms currently used.
Deploy
Deploy bespoke MOH model to Data Platform and integrate into business systems.
Process
Tailor risk groups and develop customer management processes.
